End
result of Exporting, is to put your product in such
a position as to enhance its chances of being purchased,
and then moving from trial, to establishing to ongoing
purchase habit.
There are two basic methods you can use achieve this
result:
1:
Trial method
The
Trial method is simply the exposure of the product
in the market place. Marketing may consist of arranging
product on shelf, to running planned campaigns.
2:
Scientific method
Scientific method researches the products acceptability
in the target market. Campaigns are formulated to
influence the need in the consumers mind. Brand
building assists both methods.
